Interesting Ways to Market Your Tech Brand

Staff Contributor

5/19/20222 min read

Being seen and being noticed in any marketplace is challenging enough. However, when you are in the technology marketplace and you are trying to market your tech brand, what routes do you take, and why? If your marketing is not unique and interesting, you will struggle to reach those target audiences and make an impact, which is crucial to the success and longevity of your business. So, now you are aware of the importance of marketing, what should you be implementing?

If you want to be physically seen by large groups of people, then you will want to look at utilizing promotional apparel from simply because, when apparel is branded, it is seen, and it is taken notice of. The reach that apparel can have can be potentially huge, simply because you do not know when your apparel will be worn and how many people it will reach. For example, if you give away promotional t-shirts or accessories, these might be used on a busy commuter train in rush hour traffic, which can mean maximum exposure for your tech brand.

Lots of end-users, and those within your target market, will use or watch videos regularly. Creating short and
sweet videos that are fun and packed full of information will help your brand get seen and get noticed. Creating videos on any budget that are fun and engaging will require a little bit of planning and may even see you joining forces with a popular influencer or two. Always ensure that you plan out your content and that anything you create and release is useful and relevant to your target market and audience.

Everyone loves a freebie or a giveaway, no matter how small it may be. Giving away free items and possibly even branded products is a good direction to head in. Freebies and giveaways can be anything from branded drinks bottles that features your business name and logo up to gift cards and possibly even cash prizes. Utilizing giveaways and freebies will help you to reach lots of people quickly and easily, and it will allow you to market your brand in a cost-effective manner. For example, giveaways that are pushed and promoted on social media websites will gain traction quickly and affordably.

Influencers who have large and dedicated followings can reach lots of your target market very quickly. Trying to reach as many people as they can with one vlog or one post can end up costing you a small fortune. Piggy-backing off their already established name and following will be beneficial to your business. However, before you jump in at the deep end and get an influencer on board, you need to think about what influencers will add
value to your brand when you use them, and you need to think about whose offering will tie in with what your tech brand.

This article was originally published at Being Guru.