Traditional media i.e., print and television will continue to grow. Dozens of different channels and newspapers are trying to produce unique content. Moreover, the film entertainment sector is expected to register good growth and cinema has a good future as it is now recognized nationally, and it has finally started producing fine quality films again.
Everyone with a smartphone who posts to a social media account is now a content creator, regardless of whether they realize it or not. Social media platforms have been promoting user-generated content also by allowing them to monetize the content which has become a money-making formula for people to try their hands at these platforms to earn extra income and gain some name & fame. With the recent growth of live video streaming platforms, there is a very different dynamic that has been witnessed in the media and marketing industry.
Nowadays, even the most casual content creators are able to earn money from views on the videos they share. Anyone with a camera phone can make money on their videos by creating short, digestible videos that are cute, funny or inspiring.