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READING LIST

“A reader lives a thousand lives before he dies”

Spin Sucks  By Gini Dietrich

You can try and mimic what others are doing but until you actually do it you’re not going to be good at it.”, says Gini Dietrich. The book will teach you how to communicate honestly, responsibly, openly, and authentically, and truly earn the trust of your customers, stakeholders, investors, and communities.

Digital Media and Society By Simon Lindgren

This is a must-have resource for all the people of the digital society. The book provides the tools from digital ethnography, social network analysis and text-mining, to guidance on digital ethics and mixing methods. This book also covers the topic of the impact of data, software and mobile technology

Tribes – We Need You to Lead Us By Seth Godin

This book beautifully explains how humans have an inherent tendency to form groups and communities. These communities follow an idea and a leader. The Internet has eliminated the barriers of geography, cost, and time. The digital platforms of today have enabled more and more such groups and communities to be formed.

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